Webinar: Access People, Advance Major Gifts by Gil Israeli, American Technion Society

When
June 20, 2014
12:00 PM - 1:30 PM
Location
Virtual webinar - login information will be provided.

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APRA MD individual or organizational member
Non-Member – $10.00
Non-APRA MD members (Members must sign in for free registration)

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APRA Conference On-Demand pre-recorded presentation by Gil Israeli, American Technion Society (2013).

Once a major gift prospect has been identified, what is the best way to reach him or her? Unlike direct mail, phonathons, online fundraising, smaller gifts for annual campaigns and sponsored RFPs, organizations that raise major and mega-gifts often require door-openers or "access people" to foster essential relationship-building. They may be your most valuable lay people. Learn about potential access people and effective ways of identifying them. Program take-aways include: a map for major gifts fundraising; understanding access people and access opportunities; successful techniques to identify access people; and developing the necessary culture of collaboration among researchers and fundraisers.

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