Putting Leads Right at Fundraisers' Fingertips

In your role, have you ever struggled with populating a comprehensive pipeline for your gift officers?

When Virginia Commonwealth University decided that their fundraising teams needed a change, the Office of Prospect Development took on an ambitious project.  They proceeded to redesign their prospect identification process to create a discovery pool that could be utilized by any development officer.

In this talk, Ben Bromley, the Associate Director of Prospect Research at VCU, will describe how they identified, screened, rated, and categorized 5,000 suspects into a proactive discovery pool which can be easily accessed by their fundraisers.  By building a self-service system within their CRM, fundraisers can check-out suspects from the discovery pool while designing safeguards for data quality and a positive prospect experience.  

Join this compelling webinar to discover the secrets to success in large pipeline building - what went well, what could have gone better, and how to implement change within your organization.