Virtual Webinar: Automate, Innovate, Don't Hate

APRA-MD will be broadcasting this webinar from the APRA 2014 International Conference. Join us from your own computer!

Automate, Innovate, Don't Hate: The New School of Prospect Research

Presented by John McBride and Chiayi Tsui

What happens when a research department stops being so rigid and starts to think strategically? They tend to stray away from “traditional” research deliverables and start finding new ways to support the fundraising cycle. This presentation will be an over view of how nontraditional research deliverables have reshaped our research department’s position in strategic conversations within our organization. Single Source Ratings, liquidity scores, inclination and influence scores, automated profiles and event blurbs have propelled our team into a strategic force that drives fundraising instead of chases it.