Brown Bag Roundtable: Relationship Mapping

A recent study shows that a prospective donor has 200 times the chance of being engaged if he/she is approached through his/her own peers versus a fundraiser. So, it is critical for nonprofits to leverage their closest friends and donors to build a robust pipeline of major and principal gift donors!

Enter “Relationship Mapping” – the process of creating a visual or data path of relationships between individuals and, by extension, organizations. It’s not a new prospect research technique, but new technology and strategies have developed quickly in recent months and years.

Please join us for a lunchtime roundtable to share tips and tales from your organizations for how you find and use your best connections to reach prospects and donors. Bring a list of resources, best practices, and questions!